Use a Goals Matrix to provide all members of your team with clarity about what problem you are solving. In one place, articulate your user goals, business goals, and problem statement that is the driving force of your work.



Simple worksheet which offers a concise, articulate way of communicating your user and business goals across multiple team members and stakeholders.


Serve as a guiding force for rest of artifacts (and decisions throughout project).

Question(s) Answered

What problem are we solving?

When to Use

Start in advance of research effort to help frame research questions.

Update as needed if goals shift.